PRCA Spotlight: Case Studies in Award-Winning Excellence

PRCA Spotlight: Case Studies in Award-Winning Excellence
With Ready10

Join us for the first-ever PRCA Spotlight webinar, kicking off a brand-new series focused on showcasing award-winning PR campaigns.

In this inaugural session, we’re thrilled to have Kate Addy, Managing Partner at Ready10, and David Fraser, Founder & Managing Director at Ready10, walking us through their incredible ‘The Meal’ campaign, which took home a whopping four PRCA UK Awards, including Campaign of the Year.

Kate and David will take you behind the scenes of this game-changing, multi-channel campaign. ‘The Meal’ saw McDonald’s remove the iconic smile from Happy Meal boxes for the first time ever, sparking conversations about emotions during Mental Health Awareness Week. It’s a campaign that made an impact, generated buzz, and, most importantly, got people talking.

With some seriously impressive stats, including 2,000+ pieces of coverage globally, a 75% increase in search for Happy Meals, and 2.5 million boxes produced and sold, this is one case study you won’t want to miss!