Global Advisory Board
The Global Advisory Board, is a strategic initiative designed to bolster the PRCA’s international reach and reinforce its status as the world’s largest professional body for PR professionals.
The Board will focuses on four key workstreams: Talent, Ethics, Innovation, and Future. Each workstream aims to address crucial aspects of the PR industry, driving forward best practices and ensuring the sector's continued growth and relevance on a global scale.
Talent: Dedicated to addressing talent-related challenges within the industry. Key areas of focus include bridging the gap between education and the workplace, enhancing recruitment strategies, and improving training and salary benchmarking. The board will also address social impacts and refine the PRCA’s approach to education.
Ethics: Building on the achievements of the PRCA Ethics Council, this workstream will work to lift ethical standards in the global PR industry. Key activities will include developing ethical codes of conduct, creating forums for ethical debate, and sharing best practices. Collaboration with the PRCA Standards Committee and efforts in Diversity, Equity, and Inclusion (DE&I) will also be central to this workstream.
Innovation: Explores a wide range of issues related to innovation in public relations practice. It will focus on the impact of emerging technologies, such as AI, on the industry, as well as thought leadership on technological and media trends shaping public relations.
Future: Advocates for the PR industry’s role in a rapidly changing world. It will address the global operations of PR agencies, the industry's response to geopolitical shifts, and strategies for enhancing the sector’s visibility and influence.