Campaigns
Shaping the future of public relations, public affairs and communications
Through our campaigns, we address the critical challenges shaping the industry today—championing diversity and inclusion, promoting ethical practices, and fostering professional growth. Our mission is to raise standards, empower voices, and inspire change across the global community.
Pitch Forward
The new business pitching process is fundamental to clients and agencies finding each other and forging new relationships. But many PR agencies report that their experience is unsatisfactory, with budget uncertainty, ghosting and intellectual property misuse. Through its Pitch Forward campaign, we want to improve the experience for both agencies and clients alike. The first stage was the publication of a comprehensive report drawing on industry-wide quantitative data, which highlights the pressing need for a more streamlined, transparent, and ethical approach to the client-agency relationship.
We are now working with clients, procurement professionals and agency leaders to develop best practice guidance which will reduce unnecessary pitching.
Mental Health Toolkit
The PRCA Mental Health Toolkit is a resource designed to support the wellbeing of PR and communications professionals. Packed with practical advice, expert insights, and useful tools, the toolkit empowers individuals and organisations to foster healthier workplaces, address mental health challenges, and build resilience.