Secrets of my Success with Clare Todd

Secrets of my Success

Join us for the next in this webinar series where we will talk to industry veterans about their career journeys. We’ll be meeting with professionals who have chalked up decades in the industry to tap into their wealth of knowledge and experience to help members as they forge their own paths.  We’ll discuss how they started in PR, the best piece of advice they were given by a manager or mentor, career highlights (and lows), what they’d tell their younger self, and top tips for those starting out. Our April guest is Clare Todd, Client Services Director of the independent communications agency, Clark.

Date: Wednesday 9^th April 2025

Time: 12:30 – 13:30

Location: Online

Clare Todd

With over 35 years in public relations, Clare Todd is a highly experienced communications professional, currently serving as Client Services Director at Clark Communications. She has worked both in-house and agency-side, leading creative multi-channel campaigns that foster lasting audience engagement. Recognised for her empathetic and visionary leadership, she has inspired teams to consistently exceed expectations.

Clare’s career highlights include orchestrating a global Chef Ambassador programme for Seafood Scotland, leading ScotRail’s communications during the 2014 Commonwealth Games, and managing stakeholder engagement for Scotland’s first electric trains. A skilled strategist, she has a proven track record in crisis communications, media relations, internal comms, and event management.

Previously, Clare held senior roles at Perceptive Communicators, ScotRail, Glenmorangie, and Bank of Scotland. Passionate about delivering impactful communications, Clare continues to shape the PR landscape with expertise and innovation.

About Clark

Clark Communications is a dynamic Scottish agency specialising in public relations, social media, and graphic design. Founded in 2012, the firm operates from offices in Edinburgh and Glasgow, serving clients across the UK. Clark's integrated approach combines strategic planning with creative execution to deliver compelling, multi-channel campaigns that resonate with target audiences. Their diverse portfolio includes collaborations with organisations such as Seafood Scotland, the Scotland 5G Centre, and the Royal Botanic Garden Edinburgh, showcasing their versatility across sectors. Committed to nurturing talent, Clark fosters an inclusive culture that values flexibility and professional growth, ensuring their team remains at the forefront of industry innovation.