Communication & Carbon Literacy

Introductory

Summary
Accredited by the Carbon Literacy Trust this online workshop will explain the terminology of climate change, create awareness of specific concerns for communication professionals and facilitate attendees in identifying how they can measure and reduce their carbon footprint. 

Trainer: Carol Magill

How attendees will benefit
You will understand the language of the climate crisis and how to make personal and (if you are at a senior level) take organisational, meaningful change to support sustainable environmental change.
Accredited certificates for attendees following approval of pledges are available.

Who should attend
This course is suitable for organisations that employ fewer than 350 people and is specially focused on business organisations.

What attendees will learn
Why understand carbon literacy?
Keywords and jargon (including “greenwashing” offsetting and “green hushing”)
The PR and Communications Context (reference to present and new Advertising Standards Authority guidance) with case studies of past prosecutions. Also, live examples of crisis communications ref climate damage. 
Legal and policy context (2015 Paris United Nations Agreement, 2008 UK Climate Change Act including significance of 2050 which is deadline for net zero greenhouse target and the pathway to zero)
Impact of Climate breakdown
Our role (person and organisational)
How Environmental action is linked to diversity, social and equality 
Measuring our impact 
Inspire and Act 
 

Delegate instructions
By booking now, you can register your interest and no payment will be made. The course will be opened for booking once we have a minimum of 5 registered to ensure it runs effectively.