The Power of Storytelling in Healthcare Communications
The PRCA invites communications professionals and marketers to its annual Health event dedicated to exploring the transformative role of storytelling in healthcare communications.
This event will delve into how storytelling can raise awareness of critical healthcare issues, safeguard against misinformation, and address concerns about emerging topics like AI and data privacy.
Join us to learn how storytelling can inspire trust and action across public relations, public affairs, social media, and broadcast communications, with insights from leading industry experts.
Agenda:
Time | Session |
08:30 | Kickstart & Connect: Networking Breakfast
Start the day with coffee, pastries, and an opportunity to connect with peers and industry leaders. |
| 09:10 | Introduction and welcome
- Sarah Waddington, Interim CEO, PRCA
- Darren Foan, Health Comms Director, Brands2Life & PRCA Health Group Chair |
09:15 | Inclusive Narratives: Driving Equity in Healthcare Communications
Hear how inclusive storytelling and engagement can drive meaningful change in NHS communications, and the role of authentic representation in building trust and improving patient outcomes.
Speaker:
- Edna Boampong, Programme Director for Diverse and Inclusive Communications, NHS Confederation
- Moderated by: Darren Foan, Health Comms Director, Brands2Life & PRCA Health Group Chair |
09:45 | Influencing Change: The Power of Storytelling in Public Affairs
Explore how compelling narratives can influence policymakers, shape public opinion, and bring healthcare initiatives to the forefront of political and societal discussions. Speakers:
- Richard Angell OBE, CEO, Terrence Higgins Trust
- Dr Danny Chambers, Member of Parliament for Winchester, Liberal Democrat Spokesperson for Mental Health
- Moderated by: Carver Oakley, Junior Consultant, Atticus Partners |
10:30 | Recharge & Refresh: Coffee Break
Take a moment to grab a coffee, connect with fellow attendees, and get ready for the next round of insightful discussions. |
10:45 | Cutting Through the Noise: PR Storytelling That Builds Trust
Learn how storytelling in public relations can effectively humanise complex healthcare topics, foster trust, and inspire engagement. This session will highlight real-world case studies and practical strategies. Speaker:
- Jane Symons, Freelance health writer, author and media consultant |
11:30 | Securing Community Pharmacy’s Future: From administrative negotiation to political priority
Discover how storytelling can drive change for community pharmacies. This session explores the strategy behind a campaign that engaged politicians and the public, with insights from a BBC producer on what made it compelling. Speakers:
- Jen Evans, Associate Director, Luther Pendragon
- Zoe Long, Director of Communications, Corporate and Public Affairs, Community Pharmacy England
- Nat Wright, Senior Broadcast Journalist, BBC Health Team |
12:00 | On Air: Crafting Stories for TV & Radio
Discover how to craft compelling healthcare stories for TV and radio, engage journalists, and maximise the impact of broadcast media coverage. Speakers:
- Luke Walton, Media & PR Manager, Prostate Cancer UK
- Nicola Corrigan, BBC Producer
- Daniel Stainsby, Managing Partner, Markettiers |
| 12:45 | Social Storytelling: Engaging Audiences in a Digital World
A deep dive into Tangerine Communication's 'Best Worst Team' campaign with Specsavers, exploring how 'Should’ve Gone to Specsavers' was reimagined for a new generation online. This session will examine how the award-winning campaign reinforced the brand’s mission to change lives through better sight and hearing.
Speaker:
- Filsan Yusuf, Associate Director, Tangerine Communications
- Martin Kevill, Creative Director, Tangerine Communications |
13:15 | Networking lunch
Wrap up the event with a delicious catered lunch and the chance to connect with speakers and industry peers. |
14:00 | Event Close |
Tickets:
Early Bird: £40 + VAT members, £70 + VAT non-members
Standard: £50 + VAT members, £80 + VAT non-members
*Early Bird Ends Friday, 21st February, 17:00 GMT
Group offer: Register two attendees, and a third can join for free. (To claim, simply email danielle.murphy@prca.global.)
