PRCA Health Conference: The Power of Storytelling in Healthcare Communications

Time

Session

08:30

Kickstart & Connect: Networking Breakfast
Start the day with coffee, pastries, and an opportunity to connect with peers and industry leaders.

09:00

Social Storytelling: Engaging Audiences in a Digital World
This session will focus on creating impactful, shareable content that resonates with online audiences, tackles misinformation, and builds trust in healthcare communications.

09:45

Influencing Change: The Power of Storytelling in Public Affairs​​​​​​
​Explore how compelling narratives can influence policymakers, shape public opinion, and bring healthcare initiatives to the forefront of political and societal discussions.

Speakers include:
- Richard Angell OBE, Chief Executive, Terrence Higgins Trust

10:30

Recharge & Refresh: Coffee Break
Take a moment to grab a coffee, connect with fellow attendees, and get ready for the next round of insightful discussions.

10:45

Cutting Through the Noise: PR Storytelling That Builds Trust
Learn how storytelling in public relations can effectively humanise complex healthcare topics, foster trust, and inspire engagement. This session will highlight real-world case studies and practical strategies.

Speakers include: 
 - Jane Symons, Freelance health writer, author and media consultant 

11:30

Securing Community Pharmacy’s Future: From administrative negotiation to political priority
Discover how storytelling can drive change for community pharmacies. This session explores the strategy behind a campaign that engaged politicians and the public, with insights from a BBC producer on what made it compelling.

Speakers: 
- Jen Evans, Associate Director, Luther Pendragon
- Zoe Long, Director of Communications, Corporate and Public Affairs,  Community Pharmacy England
- Nat Wright, Senior Broadcast Journalist, BBC Health team

12:00

On Air: Crafting Stories for TV & Radio
Discover how to craft compelling healthcare stories for TV and radio, engage journalists, and maximise the impact of broadcast media coverage.

Speakers: 
 - Luke Walton, Media & PR Manager, Prostate Cancer UK
 - Nicola Corrigan, BBC Producer
 - Daniel Stainsby Managing partner, Markettiers 

13:15

Networking lunch
Wrap up the event with a delicious catered lunch and the chance to connect with speakers and industry peers.

14:00

Event Close