How Does SEO Work? A guide for PR and Communications Practitioners

Introductory

Summary
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.

Trainer: Andrew Smith

How attendees will benefit
This SEO and PR webinar provides a detailed and practical examination of exactly what factors really do have an influence on search result rankings. 

Who should attend
This PRCA workshop is designed for those with PR experience -  from account executives above.

What attendees will learn
A thorough grounding in the tools to use to make informed decisions about search, PR and content strategies. In particular, it will help attendees to have more informed conversations about what SEO techniques may be appropriate in a PR context, as well as avoiding some common traps around areas such as press release optimisation.

Delegate instructions
No pre-work for this course