Mastering LinkedIn: Crafting Compelling Content

Personal Skills

Summary
In the digital age, LinkedIn has emerged as a powerful platform for professionals to connect, network, and showcase their expertise. To stand out in this competitive landscape, it's crucial to have a content approach that matches the nuance of the platform as well as creating written and visual content that stands out on LinkedIn.

Trainer: Danny Whatmough

How attendees will benefit
Be equipped with the skills and knowledge necessary to create impactful LinkedIn content strategies that enhances your brand or organisation.

Who should attend
Anyone, inhouse or agency.

What attendees will learn
Understand the Linkedin platform and look at how it evolved to where it is today
A brief overview of the history of Linkedin
Explore the unique features and purpose of LinkedIn
Identifying your goals on LinkedIn & building an effective social and content strategy
Optimizing your profile
Creating meaningful and engaging LinkedIn posts
Effective use of multimedia (images, videos)
Exploring the role of Linkedin for executive profiling 

Delegate instructions
No pre-work for this course