Welcome to the PRCA website.
We’re adding new content and features regularly, including a new portal for members, and much more. Stay tuned!
The Future of PR/Comms and their Social Impact
This comprehensive study engaged over 600 participants hailing from 23 countries and collected data in English, Spanish, and Turkish over the span of November 2022 to April 2023.
Coordinated by Dr. Ana Adi of Quadriga University of Applied Sciences and Thomas Stoeckle of Bournemouth University, this research delved into four major themes. It compared current practices with the desired, ideal, future practices, examining:
- Dealing with Conflicting Stakeholders and Demands
- Social Impact and Social Value including the Social Impact and Social Value of PR/Comms as Practice and Profession
- PR Education
To ensure the study's rigor, 36 academics, educators, and practitioners actively participated, co-creating the research, testing it, identifying participants, coordinating national data collection efforts, and contributing to the analysis and dissemination of the study results.