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State of the PR landscape in Southeast Europe
The PRCA Southeast Europe Network's research offers a comprehensive snapshot of the Southeast European public relations (PR) landscape. Surveying industry professionals, the findings provide valuable insights into job status, role responsibilities, industry sectors, and ethics within the PR field.
Ethics and reputation management play a significant role in the Southeast European PR industry. PR professionals consider the industry moderately ethical, with a mean score of 5.8 on a scale of 0 to 10. Furthermore, an overwhelming majority of respondents (84%) reported not being involved in unethical practices to gain media coverage, clients, or leverage.