PRCA Africa State of internships in Africa Panel Discussion

This session uncovers key insights from PRCA Africa's research on PR internship programmes in South Africa, highlighting their strengths and challenges. Gain valuable perspectives from industry leaders and current interns, and learn best practices for effective internships. The discussion features actionable strategies to enhance internship programmes for the benefit of both interns and agencies. Moderated by Tracy Jones (PRCA board chair & Dialogue PR MD), the panel includes Rifqah Abrahams (Cape Peninsula University of Technology), Cherna Lutta (PRCA NextGen board chair), Claire Williams (Accenture Song), and Nicky James (Tribeca PR).