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Best Practice for PR on Professional Social Networks
Members £160 + VAT Non-members £225 + VAT
Introductory
Summary
With more than 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network both for your organisation or clients, and for yourself personally as a professional?
Trainer: Chris Lee
How attendees will benefit
Discover the dos and don'ts of professional networking, and explore tools and techniques for tracking performance and driving meaningful interactions.
Who should attend
Those new to professional social networking or setting up their company profile.
What attendees learn
Discover the many ways LinkedIn is a powerful tool for PRs
Set up a company page that grabs attention
Optimise employees’ public profiles
Leveraging your staff
LinkedIn’s paid tools (Elevate and advertising)
Learn how to best engage in LinkedIn Groups to bolster your company or client’s profile
Building your personal profile
Networking best practice
Market events on LinkedIn for maximum coverage
Use LinkedIn’s content publishing suite, Pulse
Source the best talent
Use SlideShare to create shareable content
Incorporate LinkedIn into your wider strategy
Evaluate your campaigns in a meaningful way
Delegate instructions
No pre-work for this course