Write Results - From press releases to tweets

Introductory

Summary
Good writing gets good results. But it's not enough to write well. Today's PR and Comms professionals need to write well, write quickly and write for umpteen different audiences, platforms and purposes. This interactive workshop will show you what makes a press release different to a blog post, how to cut through the flannel and write an engaging social media post or impactful media sell-in, and how to make everything you write more effective.

Trainer: Lorraine Forrest-Turner

How attendees will benefit
You’ll know what prompts a reader to do what you want them to do and deliver the right results for your company or clients. You’ll adapt the structure and style of your writing for different purposes. And you’ll feel more confident in your ability to write for a wide range of audiences and platforms.

Who should attend
The course is for anyone who wants to be a better writer. It’s particularly suitable for people new to writing a range of PR and Comms materials.

What attendees will learn
Why press releases must be written in the inverted pyramid template
How to use the six W questions to plan any piece of writing
The difference between writing to inform, writing to engage and writing to persuade
How to cut weak or unnecessary words from your writing
Why Anglo Saxon language is better than Latin-based language
How to make your reader want to read an article from start to finish
Why passive sentences aren’t always better than active ones
How to switch from emails, letters, reports and press releases to opinion pieces, web pages, sales copy and social media content

Delegate instructions
Be prepared to do lots of writing. Feel free to bring your own work or use the trainer’s generic exercises.