Social Media in Public Affairs

Introductory

Summary
There is no escaping social media and its impact on communications. But how has it affected public affairs and how is it used in public affairs campaigns? This webinar will discuss the development of social media in public affairs and how it is being used.

Trainer: Dr. Stuart Thomson

How will attendees benefit
Insight into the drivers of social media in public affairs
Understanding of the benefits of social media platforms
Exposure to campaigns that have worked

Who should attend
This webinar is aimed at those familiar with public affairs but are looking to learn more about the role that social media can play.

What attendees will learn
Online campaigning techniques that can be used in public affairs
Measures of success for social media in public affairs
How to consider the role of social media in a public affairs campaign

Delegate instructions
No pre-work for this course