The Savvy Account Director

Intermediate

Summary
Becoming an Account Director is a big step up in your career. Responsibilities and demands increase significantly; new skill sets are required and different demands are made of you. You must manage your client portfolio profitably; lead client negotiations, set fees, prospect new business, think strategically and lead your team inspirationally 

This workshop coaches best practice in account director techniques – ensuring that delegates leave feeling equipped to deal effectively with the role.

Trainer: Steve Dunne FPRCA

How delegates will benefit
As a result of attending this workshop delegates will learn about themselves as leaders and develop their own individual leadership style. In addition, they will become more commercially minded; more confident in prospecting and developing a profitable portfolio of clients; understand how to set fees and manage down overservicing, while learning negotiations techniques and understanding contracting with clients, staff and suppliers. 

What delegates learn
Leadership skills – setting the vision, persuasion skills and giving feedback.
Commercial skills – setting rates; negotiating fees, planning financial performance of a client portfolio
Managing down over servicing and upselling to existing clients to grow portfolios
Understanding clients and managing challenging ones
Developing client strategies and growing client business
Negotiation skills and contracting
Time management

Who Should Attend
Account managers and senior account managers shortly to step up to the role of account director and newly promoted account directors just in to the role. 

Delegate instructions
No pre-work for this course