Managing a Public Affairs Crisis

Intermediate

Summary
In today's interconnected world, crises can hit at any time and threaten an organisation’s reputation and operations. Having a robust crisis management plan is vital for protecting your brand, staff, and stakeholders. This plan must integrate public affairs strategies, prioritising engagement with policy and law makers and regulators before, during, and after a crisis. 

Trainer: Nickie Aiken

How attendees will benefit
Learn to identify key public affairs stakeholders and develop targeted communication strategies for each audience—ranging from government officials to the general public.
Develop a clear understanding of public affairs crises and their potential impacts on public perception and policy decisions. 

Who should attend
Ideal for those seeking to integrate public affairs into their crisis planning.

What attendees will learn
How to identify and engage key public affairs stakeholders during a crisis.
Techniques for crafting proactive and reactive communication strategies.
Best practices for managing crises across various platforms and audiences.
The role of public affairs in building resilience and ensuring organisational sustainability.
How to rebuild trust with policymakers and stakeholders post-crisis.

Delegate instructions
No pre-work for this course