Influencer Relations

Intermediate

Summary
For too long, journalists and bloggers have complained of untargeted approaches and spammed press releases, but by applying some best practice you can stand out in their inbox as a reliable consultant who they will listen to. Understand how journalists, bloggers and vloggers work, how to evaluate genuine influence, and maintain media databases. 

Trainer: Chris Lee

How attendees will benefit
Increase the effectiveness of your influencer outreach by learning best practice in workign with influencers
Understand what influencers really want, how to build long-term relationships with them, and how coverage can benefit search rankings.

Who should attend
PR account managers and executives
In-house PR professionals

What attendees will learn
What makes a great story?
What content do influencers want?
How do journalists and bloggers work?
How to identify influencers
 How to qualify influencers and maintain a contacts database
Building diverse and authoritative inbound links
Influencer outreach best practice
Rules on disclosure

Delegate instructions
No pre-work for this course