Implementing A Social Media Audit

Intermediate

Summary
Today, almost every brand, institution, organisation and company has a social media presence. PR professionals and social media specialists update, post, monitor and manage campaigns via a plethora of platforms ranging from YouTube and DailyMotion to Snapchat, Instagram, LinkedIn, Facebook and TikTok. New platforms, such as Bluesky emerge and brands rush to get a presence upon them. Considerable resources, from people to money and from time to ideas are invested in the platforms to raise engagement, share of voice and profile. But are you getting the best return for your investments? Are the platforms you are managing your social media presence on the best ones for your brand, your audience and your messages? How many of your followers are bots? How do you find out? As many marketing and comms managers across the country are saying: “I know social media is important and I know we have to invest resources to be effective. But what should we really expect from the various platforms? How much should we invest in terms of resources? And what platforms work best for a brand like us and what one’s are not that effective?” This PRCA workshop – “Implementing a Social Media Audit” answers all those questions, ensures you get the best bang for your buck, highlights how to get the highest level of engagement and ensures that you never have to work under false impressions of follower numbers.

Trainer: Steve Dunne

How attendees will benefit
A step by step plan to initiating an effective social media audit that can save your client or business money and time and increase the effectiveness of your social media strategy so that your campaigns achieve cut through and resonate with audiences increasing engagement naturally.

Who should attend
The webinar is ideal for account executives, account managers, PR managers and social media managers and anyone responsible for social media operations or campaigns.

What attendees will learn
What is a social media audit?
How to conduct a social media audit
Developing a social media audit template
Considerations for undertaking a social media audit
Important metrics to build your audit upon
Tracing bots and culling rogue followers
Establishing brand messaging with social media
The strengths and weaknesses of each platform and how to use them to your brand’s advantage
Deciding on which platforms are best for which audience and which content
Linking your platforms into an overall digital strategy
Evaluating social media platform performances

Delegate instructions
No-prework for the course