PRCA B2B Group: 2025 events you won’t want to miss!

This year, the PRCA B2B Group is bringing you a packed calendar of events designed to spark ideas, challenge perspectives, and offer fresh insights into the biggest industry trends.

First up in March, we’ll be diving into some of the best B2B campaigns of the past year, looking at what made them stand out and what lessons and inspiration we can all draw on as we tackle 2025. Expect an inspiring, insightful discussion with the creative minds behind the most talked-about work in the sector and most recent PRCA award winners.

Then in May, we shift focus to the high-stakes world of live events. A seasoned marketing lead from a major event company will be sharing their wisdom on managing on-site press and PR—how to maximize coverage, handle the unexpected, and make every moment count.

For our Q3 online event, we’re getting into the data. With support from the PRCA’s research partners, we’ll be unpacking the latest benchmarking insights and tackling some of the toughest challenges facing B2B agencies today. From creativity and pitching to measurement and talent, this session will shine a light on where we’re headed—and how we can get there.

Finally, we will be closing out the year in Q4 with a deep dive into the rising power of influencers in B2B. How do you find the right industry voices? How do you deploy them effectively? And, most importantly, how do you turn their expertise into real, measurable impact? We’ll be answering all these questions and more.

With three in-person gatherings (venues TBC) and one online session, there’s something for everyone—wherever you are. Dates will be announced very soon, so keep an eye out for sign-ups. We can’t wait to see many of you there!