PR Apprenticeships Q&A - Orange PR

How have your apprentice’s newly-developed industry skills benefited your business? 

Since joining Orange PR as an apprentice in July 2024, Olivia has consistently demonstrated exceptional growth in her industry skills. She is hard-working, passionate, and results-driven, always ready to take on new challenges and eager to learn. Olivia's contributions have had a direct impact on our business, from generating ideas in meetings to supporting day-to-day tasks. She has particularly excelled in social media marketing, creating engaging content for clients and crafting compelling captions.  

How do you feel your apprentice has contributed to your business? 

Olivia has become an integral part of our team. She plays a key role in the creation of blog posts for our agency's website and helps with the management of our company’s social media channels. Her regular engagement across social platforms has significantly enhanced our online presence, helping to raise awareness and build stronger relationships with both existing and potential clients. Additionally, Olivia has honed her influencer marketing skills, conducting research, reaching out to influencers across various sectors, and organising collaborations and sending event invitations, that further benefit our clients. 

Has the apprenticeship promoted business growth? If so, how? 

Olivia has been instrumental in our agency’s growth over the past year. From her very first month, she supported a key event, demonstrating her ability to make an immediate impact. Olivia also created targeted media lists, enabling us to connect with key journalists in the industry, and her skilful media pitching has resulted in securing numerous opportunities for our clients. Through her efforts, our agency has continued to thrive and expand, and we look forward to her ongoing contributions.