Using Video in Social Media for PR and Communications

Introductory

Summary
This session explores the opportunities available to you to use video to engage your audiences through social media, showing how it can be integrated as a key tactic for a specific activity, or to form a strategic part of your longer-term communications plan.

Trainer: Graham Barrett

How attendees will benefit
This seminar will teach you how to use video as a key tactic for a specific activity or to form part of a long-term communications plan.

Who should attend
This course is suitable from junior to senior level PR professionals who need to understand how to integrate video content into a digital PR campaign or longer term PR strategy.

What attendees will learn

From creating micro-content for Instagram Reels, YouTube Shorts and TikTok, to detailed on-location production projects.

We'll take you through the full process of pre-production, production and post-production.
From creating a brief, setting your objectives, understanding your audience, and how to prepare your script, shots and lighting.

We'll also share plenty of case studies, covering different types of short form content, including those produced for brand awareness, product launches, case studies, thought leadership, CSR and issues-based, influencer partnerships, corporate events and video podcasts.

Finally, we'll finish off with a look at AI and some of the apps that might just save you a bit of time and money, whilst enhancing your finished video.

Delegate instructions
No pre-work for this course