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The Ultimate Account Director - Bristol
Members £390 + VAT
Non-members £540 + VAT
Intermediate
Summary
The Account Director role can be a challenging transition from account management. Whether you’re providing strategic counsel to clients, leading your teams to deliver effective campaigns, managing budgets, tracking performance, supporting operational agency areas, or driving new business opportunities, the remit can be daunting, and the temptation to slip back into detailed account management strong. So what does an exemplary Account Director look like, and how do you develop the skills to become one?
Trainer: Alison O'Leary
How attendees will benefit
Through a highly interactive workshop using real examples and practical tools, you will learn how to level-up your client relationship, commercial, and team management and motivation skills, building confidence in your ability to be bolder, step more fully into your leadership role, and direct clients and teams with gravitas.
Who should attend
This course is designed for agency Account Directors, and Account Managers or Senior Account Managers who are due to be promoted to AD within the next 3-6 months.
What attendees will learn
- How to tackle your biggest team and client challenges
- What the AD role really looks like and what’s most important
- How to be assertive with team members and clients
- How to build the strongest client relationships
- How to spot commercial opportunities and sell
- How to manage, motivate and delegate effectively
Delegate instructions
No pre-work for this course.