UK Young Lions Competition 2025

How the UK Competition Works

A brief will be set by the PRCA's Charity Partner (to be revealed at a later date) who will act as the client, and participating teams will be given 24 hours to create a campaign.

The UK competition will replicate the Cannes Lions competition as much as possible.

Timeline

Registration opens 09:00am on Thursday, 09th January 2025 untill 17:00 on Friday, 7th March. 

The cost to enter is £300+vat per (PRCA member) team and £500+vat per (non-member) team. The UK competition will take place over an identical timeframe as the Cannes PR Young Lions Competition, but during a working day: Wednesday, 12th March, 2025, 10:00 – Thursday, 13th March, 2025, 10:00 (24 hours).

The brief is provided by a PRCA Charity In-house member. It will be circulated by email at 10:00 on Wednesday, 12th March.

Completed campaigns will need to be emailed back to the PRCA by 10:00 on Thursday, 13th  March - in the form of a 10 page PowerPoint presentation, a 1 page summary slide and a written submission of no more than 450 words delivered as a Word document. Campaigns will then be judged by a UK Jury.

A shortlist of 6 campaigns will then via zoom deliver a 5 minute presentation to the Jury, explaining the PR campaign on Wednesday, 2nd April, 2025.

The winning team will be notified by Thursday, 3rd April, 2025.

UK Competition Rules

The competition is open to any full-time working professionals in the PR industry, aged 30 years or younger (this includes PR freelancers). Only two participants are required to form a team, and organisations are welcome to enter multiple teams. Each participant must be aged 30 years or younger (born after 23rd June, 1994) and able to travel to Cannes in June 2025.

PRCA will cover two Young Lions 2024 Competitor passes, for both members of the winning team. Please note that flights and accommodation are not included. 

For more information, please email the PRCA Events team events@prca.global