Running Effective Political Campaigns: Influence the Political Agenda

Intermediate

Summary
Politicians make decisions that impact on businesses, charities and other organisations on a daily basis - some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis. The most effective organisations play an active role in the political world, building alliances and promoting their issues. This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda.

Trainer: Lee Whitehill

How attendees will benefit
Delegates will get an detailed understanding of how to shape the political agenda so at the end they will understand:
what different strategies and tactics are available to them, when they are most appropriate and the benefits of using them
the structures and institutions, how they work, who are the key audiences to target
examples of effective political campaigns, the key lessons to learn and what to avoid

Who should attend
This course provides attendees with the skills to put together and run a successful campaign and engage with political decision makers. It is for consultants and in-house lobbyists who want to improve their public affairs and campaigning skills

What attendees will learn
Why try and engage the political agenda?
Examples of effective campaigns in the political world
Planning your campaign strategy
Understanding your audience and targeting the influencers
Different tactics to engage the political agenda
The common hazards to avoid
The Political Checklist

Delegate instructions
No pre-work for this course