Navigating Campaign Budgets

Intermediate
 

Summary
This half-day course, you will learn how to create a campaign budget, how to measure progress, and - most importantly - measure profitability and ROI.

Trainer: Stephen Welch

How attendees will benefit
By the end of the programme, you will understand the basics of the financial element of campaign management and have specific tools to improve the profitability of your campaigns.

Who should attend
Those who want to run successful campaigns, profitably (agency or in-house).

What attendees will learn
We will discuss general theory and then you will get a chance to respond to an imaginary brief and via a simulation, explore potential outcomes.
We will also discuss how to manage stakeholder expectations and the best ways to communicate restraints, or how to ask for extra budget.

Delegate instructions
No pre-work for this course