Mastering Innovation in Uncertainty - PR strategies for sustainable leadership

Intermediate
 

Summary
Breakthroughs come from pressure you wouldn’t necessarily ask for. And in a VUCA world - one that is volatile, uncertain, complex, and ambiguous - PR leaders are not merely storytellers; they are strategic advisors who help clients navigate complexity, adapt with resilience and thrive sustainably. This training equips PR leaders to be at the forefront of meaningful, lasting innovation, making them invaluable to their clients in any market. By anchoring this course in both theory and hands-on learning, we offer senior PR leaders practical tools and strategies to lead their clients toward a sustainable, innovative future.

Trainer: Betsy Reed

How attendees will benefit
Equip senior PR leaders with the skills to innovate under VUCA pressures, creating valuable, resilient client offers.
Train leaders to counsel clients on sustainable innovation strategies that are both achievable and authentic.
Provide tools for effectively communicating client innovations, building trust and transparency in a fast-changing environment.

Who should attend
This training offers practical strategies and forward-thinking approaches to help senior PR professionals design sustainable, meaningful client offerings, navigate the complexities of meaningful innovation, and communicate effectively in a world where both challenges and opportunities evolve rapidly.

What attendees will learn
You’ll work with real-world examples and case studies to consider how companies have adapted to unexpected pressures, highlighting the role of PR in facilitating strategic shifts and supporting client success.
You’ll then focus on practical ways in which you can innovate in your own organisation, team or role and come away with a tangible project to develop further, to create a new offer or service as a result.

Delegate instructions
No pre-work for this course