Getting Maximum Impact from a Disappearing PR and Communications Budget

Intermediate

Summary
A key phrase for public sector and not for profit communicators is to get ‘more for less’. Budgets are continuing to shrink and there appears to be no let up for the next four years. We all have to find ways of cutting budgets but having a bigger impact. But to achieve this where do you start? How do you develop no or low cost public relations that will get you noticed? The world for communication professionals is changing rapidly and new tools and techniques are emerging. Do you know what is available to help you deal with the challenging times? The online seminar will take you through the ways to develop public relations on a shoestring but still make an impact and to see the opportunities that lie in front of you.

Trainer: Amanda Coleman

How delegates will benefit
Consider the options for no or low cost communication activity
Look at how to maximise the impact
Understand the technology that is available
Learn how to encourage a team to be creative
Find out how others are making it work

What delegates will learn
How to approach no cost communication as an opportunity
What opportunities exist
How to change focus and behaviour
At the end of the session the aim is for delegates to have an understanding that even without budget PR activity can make a big impact. They should have new ideas and an enthusiasm for taking the challenge, trying new things and doing more with less. 

Delegate instructions
No pre-work for this course