Digital Landscape for PR and Communications

Intermediate

Summary
Dive deep into the world of digital PR and communications as we unravel the intricacies of the PESO (Paid, Earned, Shared, Owned) model. Understand the seamless integration of each media element and how they play a pivotal role in a holistic communications strategy. Furthermore, as the digital landscape becomes increasingly visual, discover the art of crafting compelling visual content. Learn the secrets to producing videos that not only captivate but also drive engagement, ensuring your brand resonates with its audience.

Building on the foundation of the PESO model, this session delves into advanced strategies to amplify your digital reach. Explore the dynamic world of influencer marketing and understand how to collaborate effectively with prosumers to boost brand credibility. Unlock the power of hashtags, ensuring your content is easily discoverable and primed for share-ability. As we navigate through various digital channels, including SEO, social media (both paid and earned), and digital advertising, gain actionable insights to optimize each platform for maximum impact.

Trainer: Andrew Smith

Who should attend
This course is suitable from junior to senior level who need to talk to clients about digital PR campaigns and develop e-PR strategies.

What attendees will learn
Comprehensive understanding of the PESO communications model.
Best practices for integrating paid, earned, shared, and owned media into a unified strategy.
Tips and tricks for creating visual content that stands out and engages your audience.
Practical insights into video production tailored for digital PR and communications.
Strategic approaches to influencer marketing and prosumer collaborations.
The science behind hashtag utilisation for increased content visibility.
Optimisation techniques for enhancing shareability across all digital channels.
In-depth knowledge of channel-specific strategies, including digital PR, SEO, social media, and digital advertising.

Delegate instructions
No pre-work for this course.