Developing a Strategic Mindset

Intermediate

Summary
There are many ingredients to a successful PR campaign. Creativity, resources, media contacts and expertise are just some of them. However, the common denominator for every successful PR campaign is the strategy upon which it's built. Without a strategy you rarely gets a successful result. Strategic thinking is a skill. Having a strategic mindset is one of the most important attributes for any successful PR practitioner. Sometimes it is natural flair but most of the time it's a learned skill. Either way it is vital to every PR practitioner has a strategic mindset.

In this webinar delegates will learn not just what strategic thinking is, but how to make it an integral part of their everyday thinking process and how to deploy that thinking and systematic approach effectively in every PR  campaign and event they undertake. 

Trainer: Steve Dunne FPRCA

How attendees will benefit
Increased confidence in providing clients and board members with a strategic approach to PR challenges.
A thorough understanding of what a strategic approach, and its benefits, bring to a PR challenge or PR campaign.
How to manage effectively a strategic PR approach for clients or senior management

Who should attend
In house PR managers responsible for devising and managing PR campaigns. Agency account managers and senior account managers required to develop and manage strategic campaigns for clients. 

What attendees will learn
What a strategic mindset is and how to develop one for yourself
The difference between Aims, objectives, strategy and tactics and how to deploy each effectively for the best results.
Taking into account key considerations including culture, environment and constraints and producing an effective strategic solution.
Strategic planning models that can help develop a strategy (including SWOT, PESTELIO, POSTAR and ADOPTS) and when, and how, to use them to create valuable insights and solutions. 
The nine step plan to developing a powerful and engaging strategic PR campaign
How to ensure that your strategy connect with business plans and the all- important bottom line for your organisation or your client.
The importance of output, out-take and outcome and how to ensure that each step contributes to the results of the final power programme.
How to incorporate your strategy into the Barcelona principles for effective measurement and evaluation.

Delegate instructions
No pre-work for this ocurse