Creativity in B2B PR and Communications

Intermediate

Summary
Some B2B PR initiatives achieve spectacular results. Others are barely visible. The difference is creativity. This seminar describes tried and tested systems for individual and group idea generation. It shows how to pitch creative concepts to B2B clients and how to explain the link between creativity and sales. It uses real-life examples to demonstrate how to take a great idea through to successful execution with measurable results. It asks the question: ‘Is there any real difference between B2C and B2B creativity?’ and answers ‘No’.

Trainer: Adrian Wheeler

How attendees will benefit
The seminar includes tutorials, examples, discussion-sessions and a workshop. Participants receive a printed copy of the training material, a set of checklists and a set of notes describing the most effective methods of producing creative ideas in teams or individually.

What attendees will learn
Why creativity matters (market share and ROI)
How B2C and B2B PR strategies differ
Managing B2B client expectations
Developing USPs and points-of-difference
B2B message platforms
B2B communications properties
Creativity in B2B media relations
Creative writing for B2B clients
Generating creative B2B ideas

Delegate instructions
No pre-work for this course