Content Marketing: Creative Strategy Tips to Drive Conversation

Intermediate

Summary
Content has become an increasingly important element of the modern communications arsenal. PR is a gatekeeper of organic talkability and in this age of digital media consumption, content-based communications can be a powerful catalyst for conversation.

Trainer: Candace Kuss

Who should attend
The workshop is for all PR professionals (agency and in-house) who are keen to learn more about how Content Marketing can help supercharge their existing campaigns from Account Executives to Senior Associate Directors and social media teams.

What attendees will learn
Content definition and formats: images, videos, audio, interactive games, blog posts, PDFs, infographics, brochures, etc.
Content categories: brand-created, brand-curated, user-generated content (UGC)
Content Mining
Hero, Hub and Hygiene Strategy
Creative Case Studies
Best Practice Guidelines: social media, influencer engagement, media relations, events
Open Discussion, Breakouts and Q&A

Delegate instructions
No pre-work for this course