AI in PR & Communications

Introductory
 

Summary
Artificial Intelligence (AI) is rapidly transforming various industries, including Public Relations (PR) and Communications. However, many PR professionals are not yet fully aware of the potential impact AI can have on their work or how to effectively integrate AI tools into their strategies. This AI in PR & Communications workshop provides a comprehensive and practical introduction to the role of AI in PR and the ways in which it can enhance communication strategies.

Trainer: Andrew Smith

How attendees will benefit
Attendees will gain insight into the latest AI technologies and tools available for PR professionals, as well as how to implement them for improved results.
Attendees will be empowered to make well-informed decisions about AI integration in their PR campaigns and help them to avoid common pitfalls associated with adopting new technologies.

Who should attend
This introductory PRCA workshop is designed for PR professionals with varying levels of experience, from account executives and above. Whether you are new to the concept of AI in PR or seeking to expand your knowledge of emerging trends, this workshop will provide valuable insights and practical guidance on harnessing the power of AI for your PR and Communications initiatives.

What attendees will learn
An overview of AI and its applications in PR and Communications
Identifying opportunities for AI integration in PR strategies
Leveraging AI tools for content creation, audience targeting, and sentiment analysis
Measuring and analysing AI-driven PR campaign performance
Ethical considerations and best practices for using AI in PR

Delegate instructions
No pre-work for this course