Account Management

Intermediate
 

Summary
Inhouse or agency, one of the most important requirements of any PR professional is the ability to manage client accounts effectively. Managing and exceeding expectations; dealing with different types of personality; time management and persuading and negotiating people are all standard requirements to the PR/client relationship. This one day workshop – packed with cases studies and exercises designed to coach best practice in account management techniques – ensures the following.

Trainer: Steve Dunne

How Delegates benefit
A greater confidence in deploying strategies and tactics on successful account management
Understanding the language of account management – both verbal and physical – and deploying it effectively
Identifying different client types and altering behaviour to ensure good relations
How to keep campaigns on track
Delivering good news and bad news
Developing a client strategy to grow the account

Who should attend
Those moving into an account management role and those who would like to fine tune their skills as an account manager.

What Delegates Learn
The duties of account management – what should be included and what shouldn’t!
The Client/Consultancy Life Cycle and how to manage the various stages
Handling difficult clients
Identifying common reasons for strain between an agency and client
Common problems and how to avoid them. Tactics to avoid the common issues.  Listening and questioning skills
Managing time on accounts
Writing winning account management reports     
Presenting ideas
Negotiation

Delegate instructions
No pre-work for this course.