Diploma in PR and Communications (DipPRCA)
Overview
Equips senior practitioners to lead effectively, grow income, build structure, and inspire teams.
Flexible enrolment so you can begin whenever you're ready
1 year to complete
Member fee: £1848.89 + VAT £1479.11 + VAT*
Non-member fee: £2600 + VAT £2080 + VAT*
*20% off with our January sale.
Anticipated Time Commitment
The following is a rough guide as to the time commitment that should be expected for this qualification.
Active learning
Training Sessions | Total |
2 webinars, 3 half day, and 5 full day training | 50-60 hours |
Assessment work
Ethics (15%) | Portfolio (60%) | Reflection (25%) | Total |
3-5 hours | 10-15 hours | 8-10 hours | 21-30 hours |
Core Units
Note: The highlighted tables indicate an ‘either’ ‘or’ in units.
TITLE | TRAINING OBJECTIVES |
Ethics in PR and Communications | To have clearer understanding of what is acceptable professional advice and behaviour and what is not acceptable/illegal. |
Managing an Agency – Part 1 | Understanding the importance of leadership in consultancy management; how to create an always on new business model and why the money really does matter and how you can manage it. |
Managing an Agency – Part 2 | To learn how to ensure businesses achieve what they want from and for their business by being purpose driven; how to attract and retain the best talent – and then unlock their innovative potential. |
Managing Performance to Improve Productivity | learn how to address the most common performance management challenge; gain the confidence to address poor performance before it gets out of hand; develop new strategies for stretching talent and build high-performing teams. |
Effective Leadership – Skills and behaviours needed to deliver efficiency and results | To gain insight into what makes a great leader as well as an awareness of their own leadership style and how they might develop it to improve their own, and colleagues’ performance |
Successful New Business Pitching | Learn how to sharpen up their pitching skills; how to align their proposals with the client's real objectives; how to make their pitches gripping and memorable; and how to manage various kinds of client behaviour during the presentation. |
Managing an In-House Team | Develop the operation of the individual at a strategic level and how it translates into the management of the team. |
Producing Thought Leadership That Actually Works | Discovering the tools and confidence you need to produce thought leadership that makes a practical, measurable difference to your reputation, relationships and impact. Draw on specific, award-winning agency and corporate examples to help transform the way you approach thought leadership. |
Smarter Prospecting | A practical session to focus the mind on how to build a sales-focused culture through business observations, strategy and process. |
The Diversity Dividend: Beyond the tickbox to business performance and self-knowledge | Learn how to use the latest data to build the business case for diversity. |