Overview:
The Sustainability Group is dedicated to PR professionals advocating for environmental responsibility and corporate sustainability. This group explores how to communicate green initiatives effectively, combat greenwashing, and support businesses in adopting sustainable practices. Members gain tools and insights to lead change in their industries.
Goals and Objectives:
- Provide tools for effectively communicating sustainability initiatives.
- Discuss challenges like greenwashing and how to counteract it.
- Share resources for supporting corporate social responsibility programs.
- Foster discussions on driving environmental change through PR campaigns.