Honing Your Copywriting Skills

Intermediate
 

Summary
As well as writing traditional media relations materials, today’s PR and Comms professionals also write content for websites, social media platforms, blogs, newsletters, emailers and even sales and advertising. Run by a professional copywriter, this practical one-day workshop uses discussions, examples, exercises, feedback and tricks of the trade to show you how to write engaging and effective copy for almost anything. 

PLEASE NOTE: This workshop doesn't cover press releases. For training on writing press releases please see 'writing effective press releases'.

Trainer: Lorraine Forrest-Turner

How attendees will benefit
You’ll feel more confident in your abilities and be able to produce a wide range of PR and marketing materials in less time. People will respond more quickly to your writing – and in the way you hoped..You’ll feel more confident in your abilities and be able to produce a wide range of PR and marketing materials in less time. People will respond more quickly to your writing – and in the way you hoped.  And you’ll be able to adapt your natural writing style to suit different mediums and messages.

Who should attend
This course is aimed at experienced writers who really want to up their game.

What attendees will learn
How to write copy that makes your target audience think, feel or do exactly what you want them to think, feel or do
The difference between copywriting and ‘normal’ business writing
The seven steps to successful copywriting
How to find the right message and stay focussed
Why nouns and verbs are more effective than adjectives and adverbs
How to banish clichés and create original, effective copy
How to engage your reader from start to finish
How to adapt your natural writing style to suit different subject, audiences, messages, mediums and objectives
The different templates for structuring blog posts, emailers, web copy and social media
How to write attention grabbing headlines
 

Delegate instructions
You might want to bring a piece of current work that you would like to use as a writing exercise. Alternatively, you can use the generic exercises provided.