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Developing an Internal Communications and Engagement Strategy
Members £370 + VAT
Non-members £520 + VAT
Intermediate
Summary
This practical course provides you with a stage-by-stage overview of the key stages needed to develop an internal communications strategy for your organisation or for clients. Delegates will gain an understanding of how organisations can use internal communications and engagement to deliver business goals, as part of an integrated approach to strategic reputation management.
Trainer: Liam Fitzpatrick
How attendees will benefit
Participants will be able to confidently evaluate the effectiveness of current internal communications and engagement in organisations, identifying barriers and opportunities, and develop practical internal communications and engagement strategies to implement.
Who should attend
In-house internal communications, organisational development or HR specialists or agency staff who want insight and further understanding into how to develop a strategy for their organisation or clients.
What attendees will learn
A simple step-by-step process to develop an internal communications strategy which includes:
Reviewing case studies and current academic /industry thinking
Reviewing stakeholders
Current impact and barriers to success
How to achieve greater impact
Evaluation and measuring success
Delegate instructions
No pre-work for this course