Developing a Communications Strategy

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Summary
You have probably spent a lot of time writing campaign plans and communication strategies for specific projects and initiatives but do you know how to start to prepare a communication strategy for the business as a whole? Would you know where to start, what to include and how to bring it together so that it is both detailed and accessible to those leading the organisation? The communication strategy for a business or organisation has to start with the business objectives, employee feedback and the organisational culture. Preparing a strategy that will succeed is about more than communication and PR. The workshop/webinar will provide you with a framework of how to research, write and implement a communication strategy.

Trainer: Amanda Coleman

How delegates will benefit
Understand what is required from a communication strategy
Know the research, data and insights that are required
Learn how to write a communication strategy that will underpin all the communication and PR work
Understand how to prepare a document that is accessible to leaders
Learn about how some organisations have undertaken writing a communication strategy

At the conclusion of the session the aim is for delegates to be able to attempt to develop a communication strategy for the business they are working with. They should know where to go for key data and insights and recognise the business planning approaches that will assist them in producing a successful strategy. They will feel ready and able to develop and implement a communication strategy to underpin all the communication and PR work the business undertakes.

Who should attend
Those responsible for creating and implementing a communication strategy or those who would like to make sure their current strategy is fit for purpose.

What delegates will learn
The role a communication strategy plays within the business
How to research and develop a communication strategy
The elements that are required for a successful strategy
What to do with a communication strategy once it has been developed

Delegate instructions
No pre-work for this course