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PRCA U.S. PR and Communications Census
Journal
North America
The research, carried out by Perspectus Global and in collaboration with the USC Annenberg Center for Public Relations, is based on survey responses from 112 senior PR and communications professionals across the U.S., with data gathered between September and December 2023.
A significant portion of respondents (70%) expressed concerns about the over-reliance on AI in PR practices, highlighting the need for a balanced approach to technology integration. Budget cuts emerged as a relevant threat, with 53% of respondents highlighting it as a major threat, a notable increase from previous years.