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Introduction to Bluesky for PR and Communications
Members £160 + VAT Non-members £225 + VAT
Introductory
Summary
Bluesky is rapidly emerging as a credible rival to X (formerly Twitter). Founded by Jack Dorsey, who also established Twitter in 2006, it shares a lot of similar features and aesthetic as older versions of Twitter. With 20 million users (as of late November 2024), it is fast gaining momentum as celebrities and brands look to diversify their social media activity.
Trainer: Chris Lee
How attendees will benefit
A good understanding of the platform
Guidance on transitioning from X (formerly Twitter)
Who should attend
The course is aimed at PR practitioners and social media managers who are looking to add Bluesky to their marketing mix.
What attendees will learn
What is Bluesky and why does it matter?
How to navigate Bluesky
How to build a following and brand on Bluesky
How to connect with your audience from X
How to follow trends and topics
How to build a content strategy on Bluesky
Best practice with examples from brands and expert communicators
How to measure impact
Delegate instructions
No pre-work for this course