Turning Stories Into Soundbites - essential media training

Intermediate
 

Summary
Our media training course enables you, or the spokespeople you support, to become powerful spokespeople for your organisation when speaking to the media. It helps build delegates' skills and confidence talking to radio, television and print journalists and helps them deliver engaging, memorable and persuasive interviews. The course combines theory with practical exercises, including writing briefings for spokespeople and at least two simulated interviews.

Trainer: Ann Wright

How attendees will benefit
Many of the techniques taught can be applied across communications, including when giving presentations and at meetings. 
 

Who should attend
Those who interact with the media or support others in doing so.

What attendees will learn
By the end of the course, delegates will understand:

the rules of engagement with journalists
how to prepare for an interview and write a briefing for a spokesperson
how to frame memorable key messages
different interview formats
how to take control of an interview
techniques for handling challenging questions and sensitive issues
how to find their own style & approach

Delegate instructions
No pre-work for this ocurse.

Please note we also offer this as bespoke, in-house training which include these additional options:
A schedule tailored to your specific needs (for example, focusing on crisis interviews, or particular formats such as podcasts)
Interview scenarios customised to your company and individual delegates’ roles 
Individual written feedback 
Recordings of their interview exercises
Follow-up resources, including an interview eBook