Successful Media Relations

Intermediate

Summary
This online seminar explains the increasing value of personal rapport with key media and describes how to establish relationships with journalists and editors, and how to maintain them. It talks about what journalists want and don't want; their working environment; what is 'news' and what makes a story; how to pitch a story successfully; what to offer media outlets when they are interested; the value of pictures and clips; how to resolve problems; and how to become a trusted PR contact

Trainer: Adrian Wheeler

How attendees will benefit
Attendees will gain an understanding in:
How to invest in, and manage, their single most valuable professional asset
What journalists want and how to develop lifelong relationships with them
The rules and dynamics which govern MSM and online journalists' careers
How to be a reporter's ‘first port of call'
How to deliver better media results for their clients

Who should attend
This course is aimed at account executives who would like to develop their media relations skills further.

What attendees will learn
What journalists and reporters are like
Their professional pressures and goals
What they want from PR people, what they don't want
How to develop a productive relationship with them

It also demonstrates:
How to provide the media with usable material
How to spot or create a news angle
How to turn a weak story into a good one
How to present material professionally
How to sell it in successfully

Delegate instructions
No pre-work for this course