Planning a Strategic PR Campaign

Intermediate

Summary
This course looks at how to structure a strategic PR campaign, how to plan a news narrative that can make the dull interesting, and how to better manage budgets and timings. An important element of the course is understanding how to turn theory into practice which we do by using real world examples.

Trainer: Ann-Marie Blake

How attendees will benefit
Understand the importance of strategy and the difference between strategy and tactics
Identify macro-trends and trends in communication
Structure a strategic PR campaign
Deciding on tactics to meet your strategic objectives
Measure what matters
Create a strategic narrative

Who should attend
This course is designed for senior executives and account managers who want to understand how to be more strategic in planning their PR campaigns.

What will you learn
The importance of strategic PR Planning
Macro-trends and trends in communications
Steps to build a strategic PR campaign
Understand the links between objectives, strategy, tactics
Budgets and Resources
Measuring what matters
How to create a strategic narrative

You will also learn about the importance of strategic PR planning and its role in helping to meet an organisation’s objectives and will understand the links between objectives, strategy, and tactics and how to measure whether your campaign has been successful. 

Delegate instructions
No pre-work for this course