Managing an Agency - Part 2

Advanced

Summary
Part two of the Managing an Agency training course builds on having a powerful purpose and proposition by addressing how to sell more effectively so that you win more profitable clients in less time. The second part of the day focuses on how to make people the backbone of your business and create a culture that supports growth. The session shows how to create a happy and productive team that helps the business succeed more easily.

Trainer: Crispin Manners

How attendees will benefit
Based on the PRCA Practice Guide – Grow Build Sell Live – this is a practical course which will give you actionable insights into the management of your agency and help give you control of your working life in a way that makes you happier and everyone that works for you. You will learn how to ensure you achieve what you want from and for your business by being purpose driven.

It will also show delegates how to attract and retain the best talent – and then unlock their innovative potential.

Who should attend
This course is suitable for agency owners and senior directors or anyone intent on starting an agency.

What attendees will learn
How to create a personal purpose that shapes business decisions
How to create a business purpose that provides a framework for both long-term and short-term decisions
How to create Alignment Frameworks that give everyone working in the business a tool to help them be effective every day
How to use your Purpose to attract the right clients and the right people
How to use behavioural profiles to create a productive and happy workplace
How to create a culture that works for you
How to use the neuroscience framework SCARF to create a high-performing team and business
How and when to innovate effectively
How to ensure that the business grows in value
How to build succession and why that matters
How to ensure that you are so attractive to acquirers that you don’t have to sell

Delegate instructions
No pre-work for this course