Using Video in Social Media for PR and Communications

Introductory

Summary
With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content.

This session explores the opportunities available to you to use video to engage your audiences, be that owned, earned or paid for. Showing how it can be integrated as a key tactic for a specific activity, or to form a strategic part of your longer-term communications plan.

Trainer: Graham Barrett

How attendees will benefit
This seminar will teach you how to use video as a key tactic for a specific activity or to form part of a long-term communications plan.

Who should attend
This course is suitable from junior to senior level PR professionals who need to understand how to integrate video content into a digital PR campaign or longer term PR strategy.

What attendees will learn
From creating micro-content for Instagram, to streaming live events through Facebook Live.

We will also show how to use video to:

Amplify your message and improve reach through targeted coverage on online media and influential bloggers
Work with Social Talent and YouTubers
Generate buzz
Increase your ROI
We also cover different types of short form content, including how-to guides, news and feature videos, issues-based stories, drone footage and audiograms for promoting podcasts, as well as looking at video used for internal communications and corporate events. Plus, we finish with some production tips and what is involved in subtitling and voiceovers as well.

Including latest research figures, the importance of using native video players, plus attention spans and viewing habits, this workshop will help communications professionals begin to build a strategy for their next campaign.

Delegate instructions
No pre-work for this course