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TikTok: Tips and Trends for Digital PR and Social Media Campaigns
Members £235 + VAT
Non-members £330 + VAT
Intermediate
Summary
TikTok is a wildly popular app for making and sharing short videos. But as a global phenomenon, it is so much more. This seminar covers the rise, the risk, and the rewards for brands on the platform. We'll dissect best practice and share lots of videos. TikTok's influence goes way beyond its users. It is changing culture, influencers, laws, and the way we think about at social content.
Trainer: Candace Kuss
How attendees will benefit
A comprehensive understanding on the platforms use for PR and communications.
What attendees will learn
The Story of TikTok: Background, Growth, and Appeal
Other Vertical Video Platforms
Overview of the App and the Algorithm
TikTok Creators
Dance, Music, Comedy, Politics, More
Brand Content and Paid Opportunities
What Works on TikTok and Why
TikTok Content on Other Platforms
Issues, Bans and Controversy
Who to Follow
Delegate instructions
No pre-work for this course