Speechwriting Made Simple

Introductory

Summary
Speeches have the power to change things. Well-written speeches by PR agencies and press officers have the power to change attitudes and behaviour in clients' favour. So why wouldn't you want to get it right? All PR agencies should train a speechwriter to impact how the client looks and sounds

Trainer: Louise Third

How will attendees benefit
This practical and participative half-day workshop will help you to:
Assist clients with speech planning well ahead of the event
Organise material under a single clear, memorable and compelling message.
Create content to connect with the audience in an informal, engaging and persuasive manner using story-telling, facts and emotion.
Employ the best stage-craft techniques and rhetorical devices to stand out from the crowd.

Who should attend
This workshop is for professional support staff to CEOs, Directors and Board-Level Executives.

What attendees will learn
Speechwriting workshop outline:

What is your speech for?
Exercise 1: analysing the objective of the speech

‘So what?’  How good is your content? Fact-checking.
How to structure a speech
Overcoming writers’ block.
Exercise 2: review of speeches

How to grab the audience’s attention and keep it
How to make sure they remember your message
Style: help your speaker get the message across
Exercise 3: watch out for management-speak

Exercise 4: can you say it better?
Provide material and props to give your speaker confidence
Equip your speaker to deal with awkward questions
Prepare. Prune. Polish.

Delegate instructions
No pre-work for this course. Delegates will be sent a workbook ahead of the session.