Reputation, Risk and Resilience: a half-day crisis communication masterclass

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Summary
In a world of unprecedented complexity, uncertainty and turbulence, effective issues management and crisis communication have become more business-critical than ever before. Drawing on a major report on reputation, risk and resilience, published by your trainer, Rod Cartwright, this provocative masterclass will ground you in today’s key global risk dynamics and arm you with the practical crisis communication tools to tackle them. Combining best practice principles and case studies with interactive group work and tales of frontline personal experience, the session will ensure you have the tips and techniques needed to deliver high-impact crisis comms.
Unless you've been living under a rock, you'll have spotted that the world has become ever-more complex, uncertain and turbulent. That volatility is now the new abnormal for organisations of all shapes and sizes, creating a raft of new risks and threats to their reputation and key relationships.

It is this ever-changing context that provides the backdrop to a new, highly practical half-day crisis communication masterclass, led by one of the UK's leading experts in issues, crisis, risk and resilience - and PRCA Fellow - Rod Cartwright.

The session draws on a major report Rod recently produced called 'Reputation, risk and resilience: where are we now what happens next?', in which he summarised and analysed eight major global reports on those interlocking topics over the past 12 months.

Trainer: Rod Cartwright FPRCA

How will attendees benefit 
The masterclass will explore the ten key themes running through the 'Reputation, risk and resilience' report, as the context for effective crisis communications in 2024 and beyond. The session will also dig into the ten practical questions professional communicators need to address to address the challenges - and unlock the opportunities - created by that fast-moving context.

By combining extensive real-world examples with Rod's 30 years of experience on the crisis frontline, this provocative and inspirational training will ground participants in the crucial guiding principles, practical tools and proven techniques needed to deliver high-impact issues management and crisis communication.

Who should attend
The course has been designed for any PR and communication practitioner (in-house or agency) responsible for corporate or brand reputation, issues management, crisis communication or risk management.

What attendees will learn
The course will cover:

The top-10 key global trends and dynamics creating risks and threats for organisations of all kinds
The ten practical questions professional communicators need to address to manage risks and unlock opportunities
Good, bad and ugly case studies of crisis communication in action
The true definition of 'crisis' and its practical implications for modern crisis communication practice
The evolution of crisis communication - past, present and future - from risk management to resilience-building 
The crucial guiding principles, practical tools and proven techniques needed to deliver high-impact crisis comms
An introduction to the MATCH FIT ® crisis preparedness model
A practical, live-fire group exercise, helping embed the session's key lessons and tools

Delegate instructions
You will be sent a short questionnaire the week before the course will will inform parts of your training. For those who book close to the course date, your answers may not be included in the planning but you are still required to complete it as soon as possible.