Producing Thought Leadership That Actually Works

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Summary
In the age of purpose, the challenge to produce provocative, high-impact thought leadership is never far from your to-do list.†Drawing on Rod's personal experience of creating and deploying award-winning international thought leadership campaigns, participants will be inspired to think differently about thought leadership and armed with the tried and tested techniques needed to deliver truly eye-catching campaigns.

Trainer: Rod Cartwright FPRCA

How attendees will benefit
This provocative, mixed media course will provide you with the tools and confidence you need to produce thought leadership that makes a practical, measurable difference to your reputation, relationships and impact. The course will draw on specific, award-winning agency and corporate examples to help transform the way you approach thought leadership.

Who should attend
The course has been designed for any PR and communication practitioner (in-house or agency) leading or delivering thought leadership programmes for their agency or internal clients - as well as for marketing, business development and communication teams on either side of the fence.

What attendees will learn
Definitions of thought leadership
Award-winning agency and in-house thought leadership campaigns
The importance of appealing to the left and right brain - to the head and to the heart  
The power of primary and secondary research
Creating rich content to bring thought leadership to life beyond the written word
Driving media coverage, sparking social engagement, securing speaker opportunities and generating leads
Interactive group exercises to build your own thought leadership 

Delegate instructions
You will be sent a short questionnaire the week before the course will will inform parts of your training. For those who book close to the course date, your answers may not be included in the planning but you are still required to complete it as soon as possible.