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Navigating the Paid Marketing Landscape in 2025 and Beyond
20 Mar 2025 11:00 am to 12:00 pm Europe/London
Members £160 + VAT
Non-members £225 + VAT
Intermediate
Summary
Please note that this session on Paid Marketing will be in two 1-hour webinars.
Trainer: Ned Poulter
What attendees will learn
In this webinar, we will cover:
Campaign Strategy - “Starting with the objective in mind.” - Objective setting for paid activity and how to avoid confusing, expensive and ultimately fruitless efforts!
Measuring ROI - Importance of tracking pixels, event tracking and key metrics
Audience Research & Development - Tools, tips and tricks
Platform-Specific Mini Deep Dive: covering ad formats, useful tools, and best practices for...
Facebook
Instagram
Twitter
LinkedIn
Google Ads
YouTube
Q&A
Who should attend
Anyone who has an interest in how Paid Media could help them increase the reach and effectiveness of their online content campaigns.
These may include:
[Online] PR Professionals
Content Marketers
Social Media Managers/Marketers
[Digital] Marketing Managers
Delegate instructions
This webinar will occur in two parts - 18th and 20th March, 2025.